cross-promotion

noun

cross-pro·​mo·​tion ˈkrȯs-prə-ˈmō-shən 

variants or less commonly cross promotion

plural cross-promotions also cross promotions

: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.

He is pursuing cross-promotion deals with large packaged-goods companies.

—Anne Murphy

For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.

—Sara Delano

Examples of cross-promotion in a Sentence

Recent Examples on the Web

It's called cross-promotion and executives love that kind of stuff. — Dan Zaksheske Outkick, FOXNews.com, 17 Aug. 2026

There is cross-promotion going on with the #6 show on the top 10 list, which is Ferrell, in character from The Hawk, appearing on the Hot Ones interview show. — Paul Tassi, Forbes.com, 21 July 2026

Everyone wanted MomTok’s special sauce — even Bachelor Nation — and although that particular cross-promotion didn’t work out, MomTok endures. — Bethy Squires, Vulture, 4 May 2026

And considering the breadth of Musk’s empire, there are endless opportunities for cross-promotion. — Quinn Slobodian, The Atlantic, 21 Apr. 2026

Word History

First Known Use

1950, in the meaning defined above

Rhymes for cross-promotion

• locomotion
• commotion
• demotion
• devotion
• emotion
• laotian
• promotion
• lotion
• notion
• ocean
• potion